In 2015, I joined HomeAway as Global Design Manager, building and managing an international team that grew to 55 designers and developers.
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In 2024, I joined Feeld as Head of Product Design, leading product design strategy and vision, managing the design team and shaping new experiences across discovery, connection, trust and safety.
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Currently, I freelance in London, designing digital products for agencies and global clients including NatWest, British Airways, McLaren, NHS, Bank of Oman, National Bank of Kuwait, BestInvest, Lloyds, NS&I, MOMA, Savills, AVIS, STA Jets and others.
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In 2024, I joined Feeld as Head of Product Design, leading product design strategy and vision, managing the design team and shaping new experiences across discovery, connection, trust and safety.
_______
Currently, I freelance in London, designing digital products for agencies and global clients including NatWest, British Airways, McLaren, NHS, Bank of Oman, National Bank of Kuwait, BestInvest, Lloyds, NS&I, MOMA, Savills, AVIS, STA Jets and others.
Graduated from the European Institute of Design in 2008, specialising in communication and art direction. I started my career as an art director in Italy before moving into digital product design.
In 2012, I travelled to Silicon Valley, completing UI/UX courses at Google and Microsoft, and receiving a certificate in Human-Computer Interaction from Stanford University.
I moved to London in 2013 and worked as a Senior Visual Designer for major clients including McLaren, Coca-Cola, Lloyds Bank, Virgin Media, OP Bank, O2, Mayor of London and others.
In 2012, I travelled to Silicon Valley, completing UI/UX courses at Google and Microsoft, and receiving a certificate in Human-Computer Interaction from Stanford University.
I moved to London in 2013 and worked as a Senior Visual Designer for major clients including McLaren, Coca-Cola, Lloyds Bank, Virgin Media, OP Bank, O2, Mayor of London and others.
WHAT I'VE DONE
EXPERIENCE
2024 - Ongoing
2024 - Ongoing
Head/Lead Product Designer, freelance.
Awards/Citations:
Google: best-practice CX in search. (Savill’s)
Econsultancy: example of digital excellence. (Savill’s)
Google: best-practice CX in search. (Savill’s)
Econsultancy: example of digital excellence. (Savill’s)
- Led and scaled multidisciplinary design teams while mentoring junior and senior talent.
- Worked across fintech, e-commerce, B2B, B2C, and SaaS projects for clients including NatWest, British Airways, McLaren, NHS, T-Mobile, Bank of Oman, National Bank of Kuwait, BestInvest, Lloyd’s, NS&I, MOMA, Savills, AVIS, STA Jets, Fling, R/GA, Publicis Sapient, DesignStudio, The BIO Agency, AKQA, Hi Mum! Said Dad, and others
- Led the design of complex digital products, including NHS workforce tools, British Airways’ booking platform, and Seat Unique’s website and iOS app redesign. For First Abu Dhabi Bank, designed a GTB dashboard to simplify reporting, support liquidity management, and help institutional clients make faster decisions.
LONDON
April 2024 to October 2024.
April 2024 to October 2024.
LONDON
April 2024 to October 2024.
April 2024 to October 2024.
Head OF Product Design - Feeld
- Led product design strategy and vision for Feeld, shaping an intuitive, inclusive experience aligned with its approach to connection and relationships.
- Managed the design team, working closely with product managers, engineers, and stakeholders to translate strategy into product experiences.
- Designed new features to improve engagement and satisfaction, helping members connect and explore relationships.
- Championed user-centred design across the company, bringing user needs into product decisions and design priorities.
LONDON
October 2021 to April 2024.
October 2021 to April 2024.
LONDON
October 2021 to April 2024.
October 2021 to April 2024.
Head OF DESIGN - Lead Product Designer
- Led end-to-end product design across digital identity, travel, banking, and retail, including British Airways’ booking platform, a GTB dashboard for First Abu Dhabi Bank’s institutional clients, and fashion and home retail e-commerce experiences.
- Partnered with leading brands and agencies across fintech, B2B, B2C, and SaaS, including NatWest, McLaren, NHS, Lloyd’s, NS&I, MOMA, Savills, R/GA, Publicis Sapient, DesignStudio, and AKQA.
DUBAI
March 2019 to September 2020
March 2019 to September 2020
DUBAI
March 2019 to September 2020
March 2019 to September 2020
Design Lead, freelance at Genieology
- Led the design of a GTB portal for a major Middle Eastern bank, supporting business clients and multinational companies across desktop and mobile.
- Managed the design team and defined the portal’s visual language and interaction patterns.
- Created and maintained a UI design system and component library to support consistency across the platform.
LONDON
April 2016 to
March 2019
April 2016 to
March 2019
LONDON
April 2016 to
March 2019
April 2016 to
March 2019
Lead Product Designer
- Delivered product design across aviation, fintech, luxury, mobility, and enterprise software, partnering with agencies and client teams across Europe and the Middle East.
- Designed a modular inflight operations platform adopted by 10+ international airlines, improving onboard passenger XP.
- Refined the interface of a satellite control system for a global security firm, improving clarity and usability in complex operational environments.
- Designed consumer platforms and internal dashboards for startups and scale-ups, including healthtech and edtech businesses, supporting feature validation and faster launches through focused 6–12 week engagements.
LONDON. Sept 2015
LONDON. Sept 2015
Global Design manager - Homeaway
- Led design initiatives across search, listing results, and booking flows, helping improve key conversion metrics.
- Collaborated with product managers, engineers, and researchers to iterate on features based on user feedback and A/B testing.
- Contributed to the evolution of the design system used across HomeAway’s global products and helped shape roadmap priorities through user insights and design thinking workshops.
LONDON
Aug 2014 to
Aug 2015
Aug 2014 to
Aug 2015
LONDON
Aug 2014 to
Aug 2015
Aug 2014 to
Aug 2015
Senior Product Designer - Unii
Senior Product Designer at Unii, a London based startup owner of the app FLING, an app that reached 4 million users in the first 6 months with over 2 billion messages sent and had a fantastic response from different investors; also designed the Unii app, a social student oriented app defined by Techcrunch the Twitter for students.
MILAN / LONDON
Mar 2012 to
Aug 2014
Mar 2012 to
Aug 2014
MILAN / LONDON
Mar 2012 to
Aug 2014
Mar 2012 to
Aug 2014
Senior Visual designer, freelance.
- Art Director Junior at MARVEL Italy.
- Senior product designer, Freelancing for several agencies designing apps, websites and campaigns for international clients such as McLaren, CocaCola, Virgin Media, Lloyds Bank, O2, OP Bank, Mayor of London, Fifa and more.
WHAT THEY SAY
REVIEWS
